Batuhan Cetin

Designer / Developer

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Batuhan Cetin

Designer / Developer

Home

Portfolio

About

Say Hello

Batuhan Cetin

Designer / Developer

Home

Portfolio

About

Say Hello

Batuhan Cetin

Designer / Developer

Diana's Nail Room

Branding & Webdesign

Project Duration

2 Months


Services Provided

Branding, Logo Launch Strategy, Marketing Concepts, Client Planning System, Webdesign / Development


Challenge


Diana’s Nail Room (DNR) specializes in manicure and pedicure treatments. While the quality of their services was high, the brand’s visual identity and digital organization did not fully reflect the professionalism of their work. Several key issues became apparent:

  • Outdated Logo and Brand Identity
    DNR’s existing logo was outdated and no longer matched the modern, polished atmosphere they created in their salon. There was a clear need for a fresh, contemporary visual identity that better represented the services they offer.

  • Lack of a Structured Appointment System
    Appointments were primarily booked through WhatsApp, leading to a lot of manual work, inefficiencies, and opportunities for miscommunication. There was no centralized system where customers could easily schedule, change, or cancel appointments.

  • No Website or Central Information Hub
    DNR did not have a website where clients could view available services, pricing, or book appointments. This made it harder for new customers to get a clear picture of the salon and made the booking process cumbersome.

  • Limited Online Presence Without a Conversion Strategy
    Although DNR was active on social media, there was no clear structure in place to direct followers to a booking platform. This resulted in missed opportunities for growth and client conversion.

In short: DNR’s brand appearance, appointment management, and online presence needed a professional upgrade to match the high quality of their services.

Project Duration

2 Months


Services Provided

Branding, Logo Launch Strategy, Marketing Concepts, Client Planning System, Webdesign / Development


Challenge


Diana’s Nail Room (DNR) specializes in manicure and pedicure treatments. While the quality of their services was high, the brand’s visual identity and digital organization did not fully reflect the professionalism of their work. Several key issues became apparent:

  • Outdated Logo and Brand Identity
    DNR’s existing logo was outdated and no longer matched the modern, polished atmosphere they created in their salon. There was a clear need for a fresh, contemporary visual identity that better represented the services they offer.

  • Lack of a Structured Appointment System
    Appointments were primarily booked through WhatsApp, leading to a lot of manual work, inefficiencies, and opportunities for miscommunication. There was no centralized system where customers could easily schedule, change, or cancel appointments.

  • No Website or Central Information Hub
    DNR did not have a website where clients could view available services, pricing, or book appointments. This made it harder for new customers to get a clear picture of the salon and made the booking process cumbersome.

  • Limited Online Presence Without a Conversion Strategy
    Although DNR was active on social media, there was no clear structure in place to direct followers to a booking platform. This resulted in missed opportunities for growth and client conversion.

In short: DNR’s brand appearance, appointment management, and online presence needed a professional upgrade to match the high quality of their services.

Project Duration

2 Months


Services Provided

Branding, Logo Launch Strategy, Marketing Concepts, Client Planning System, Webdesign / Development


Challenge


Diana’s Nail Room (DNR) specializes in manicure and pedicure treatments. While the quality of their services was high, the brand’s visual identity and digital organization did not fully reflect the professionalism of their work. Several key issues became apparent:

  • Outdated Logo and Brand Identity
    DNR’s existing logo was outdated and no longer matched the modern, polished atmosphere they created in their salon. There was a clear need for a fresh, contemporary visual identity that better represented the services they offer.

  • Lack of a Structured Appointment System
    Appointments were primarily booked through WhatsApp, leading to a lot of manual work, inefficiencies, and opportunities for miscommunication. There was no centralized system where customers could easily schedule, change, or cancel appointments.

  • No Website or Central Information Hub
    DNR did not have a website where clients could view available services, pricing, or book appointments. This made it harder for new customers to get a clear picture of the salon and made the booking process cumbersome.

  • Limited Online Presence Without a Conversion Strategy
    Although DNR was active on social media, there was no clear structure in place to direct followers to a booking platform. This resulted in missed opportunities for growth and client conversion.

In short: DNR’s brand appearance, appointment management, and online presence needed a professional upgrade to match the high quality of their services.

Solution


To address these challenges, I developed a complete transformation plan focused on branding, efficiency, and digital visibility:

  • Creation of a New Logo and Brand Identity
    We started by designing a modern and elegant logo that perfectly reflects the atmosphere and professionalism of DNR. The new branding now communicates care, luxury, and trust — exactly what clients can expect during their treatments.

  • Implementation of a Professional Online Booking System
    I implemented an automated booking system, allowing customers to easily schedule their own appointments through the website. As a result, manual WhatsApp scheduling and confirmations are no longer needed. Clients receive instant confirmations and reminders, leading to better organization and reduced administrative work.

  • Building a Clear and User-Friendly Website
    A professional website was created to present all essential information: treatments, pricing, procedures, and contact details. The website is mobile-friendly and integrated with the new booking system, enabling customers to book appointments anytime, anywhere.

  • Optimizing Online Presence
    We also enhanced DNR’s social media channels by adding direct links to the website and booking system. This streamlined the customer journey and significantly increased conversion rates by making it easier for followers to turn into paying clients.


The Result:


Thanks to these improvements, Diana’s Nail Room now boasts a modern, professional appearance and a streamlined workflow. Clients can book faster, easier, and independently, allowing DNR to focus entirely on what they do best: delivering high-quality manicures and pedicures.